How long do car dealers wait to call a customer back after a visit?
We showed interest in buying a Honda CR-V, but the dealer refused to go $900 lower than what they offered on the final price. We then told them that we couldn’t get the car then and left. Will the dealer call us later in the week to renegotiate? If so, how long will they wait to call us back? (Car Salesman answers are appreciated.)
I have been in this business a long time. trust me – if you walked over $900 then there is no more room to drop. Business is slow – no, brutal – right now. We are taking just about any deal that makes sense. So if $900 makes the deal, and we can still post a small profit on teh unit, you are an owner.
But if we wasted all our time and energy trying to put a deal together, and you walked over $900, then the price you wanted simply did not make sense.
I always find it curious that customers expect us to lose money on deals. We are a business like any other. Profits keep the doors open, lights on, and people employed. And the 2-7% profit we make on new cars is NOTHING compared to the 200% markup you pay for clothes, or the 500% markup you pay on jewlery – willingly!
In order for a deal to be a deal, it has to make sense on both sides of the table. $900 is a decent amount of money. And you are well within your rights to get the best deal for you. But it sounds like the best deal was the one you left on the table.
This entry was posted on Monday, February 21st, 2011 at 10:00 pm and is filed under car dealers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.